Tencent forms partnership and invests in Japan’s Aiming Games

Chinese social and gaming giant Tencent has recently made an investment in Japanese mobile game developer Aiming, according to a press release posted on Aiming’s site. The total sum Tencent invested has not been revealed, but the agreement also includes a cooperative partnership that will see Tencent distributing Aiming’s games across greater China and Aiming distributing Tencent games (with a non-exclusive license) in Japan.

The partnership makes sense for both parties, as both companies have the rights to several popular mobile games that could be lucrative when they’re released into new markets. Tencent and Aiming are, in essence, just trading rights: Tencent gives Aiming’s games a new market in China, and Aiming gives Tencent’s games a new market in Japan.

Aiming’s popular mobile titles include Lord of Knights, Valiant Legion. The company previously developed games for PC and browser platforms, but has been focused on mobile since 2011.

See: Can Alibaba compete with Tencent when it comes to games?

(Source: Aiming)

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